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Measuring Corporate Wellbeing: A Strategic Priority

Corporate well-being has become a fundamental pillar for creating healthy and motivating work environments. The evolving workplace landscape and growing focus on employee quality of life present both a challenge and an opportunity for companies to measure and improve workplace well-being.

Today, companies introduce corporate wellbeing initiatives without adequate monitoring of the impacts on wellbeing and engagement.

The result is a waste of resources that does not generate real cultural change.

At this moment, wellbeing management is stuck between the difficulty of measuring the impact of initiatives and the inclusion of activities that are confusing, limited, complex to organize and not distributed across the territory. The HR teams declare the need to have tools that allow, from a data driven perspective, to measure and enhance the impact of wellbeing initiatives in the company. It is essential to measure corporate well-being using suitable tools that allow you to measure the impacts of well-being on the business.


The impact of well-being on business

Studies indicate a significant return on investment (ROI) from corporate wellness programs, estimated at around 3 times the investment made. This shows that companies that pay attention to employee well-being achieve tangible benefits in business performance. Well-being influences the "employee journey", from the phase of entry into the company, through talent acquisition and employer branding, up to engagement, productivity and the moment in which the employee leaves the company. If we don't measure people's well-being we can't understand the impacts on business.


Talent Acquisition and Employer Branding

A strategic process that aims to attract the best talent is fundamental for company growth. Employer branding and managing the company's image as an attractive employer play a crucial role in attracting talent, particularly for younger generations who place wellbeing at the center of their work priorities.


Engagement and Productivity

Engagement describes a work environment where employees feel valued and satisfied. Studies have shown that wellness initiatives increase engagement and productivity, significantly contributing to organizational success.


The Cost of Turnover

Company turnover has a significant impact on company costs and working culture. Investing in well-being can reduce turnover, retain talent and maintain a positive reputation in the job market.


Read our blog "How Happiness at Work Improves Wellbeing" to find useful strategies for your company.



The dimensions of corporate well-being

Psychological safety, stress and burnout management, and the search for a state of flow are fundamental components for creating a positive and productive work environment. It is therefore essential to identify the key dimensions of well-being and measure well-being in the company using specific tools.


Psychological Safety and Productivity:

Psychological safety, essential for an open and inclusive working climate, translates into a 27% increase in productivity and a 40% reduction in turnover. This demonstrates the importance of creating an environment where employees feel heard and valued.


Stress, Burnout and Happiness at Work:

With high levels of stress and burnout among workers, it is crucial for companies to implement support strategies. In parallel, promoting happiness and job satisfaction can lead to a significant increase in productivity and financial performance.


Flow and Performance:

83% of employees report an increase in productivity when they reach the state of flow. This underlines the need to promote working conditions that stimulate concentration and commitment.


Measuring corporate well-being is not just an ethical practice but a concrete strategy that positively impacts the business. Companies that invest in employee well-being can see tangible improvements in their business performance.

Trainect offers innovative digital tools to measure corporate well-being and transform it into a competitive advantage. The data-driven approach to corporate wellbeing management is essential to evaluate the impact of wellbeing initiatives and promote significant cultural change.


If you are interested in the topic you can take a look at our intensive course in Corporate Wellbeing Strategy , in partnership with Talent Garden!






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